This
2022 Response Rate Survey asks for data about the
performance and
cost of
email, direct mail, search, display, social, and SMS. If you complete this survey, you will receive a
copy of the final report when published.
As you take this survey, please respond with information that represents the performance of an
average campaign in 2021 using the space provided.
- If you are an agency, enter the average results you achieve for a client. If results vary by industry, focus on the most common client industry.
- If you are a marketer, enter the results for a representative campaign.
- If you are a supplier, enter the results from one of your own, representative campaigns.
Participants who complete the survey and provide us with a valid work email address will receive a
$5 Amazon.com Gift Card when the study concludes. All individual responses will be held confidential and reported only in aggregate with the replies of others.
If you need to come back to this survey at any point, please use the "Save and Continue Later" function at the top of the screen.ANA members are no longer on an "ANA” website. Demand Metric hosts this survey in partnership with the ANA.
If you have any questions or comments, please email
info@demandmetric.com. Privacy Policy