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AIMM DEI/Marketing Index Survey

Thank you for agreeing to take part in the survey.  This study is being conducted by AIMM, the Alliance for Inclusive and Multicultural Marketing, a wholly owned division of the ANA, the Association of National Advertisers. AIMM’s mission is to be a powerful force prioritizing diverse consumers and advancing multicultural marketing to achieve business growth and equity for all. Participation of your organization in this research will help move the industry forward.

The approximate length of time required to complete the survey may vary from 15-30 minutes, depending on the section(s) being completed by organizational representative(s).

Your organization’s individual responses will be kept strictly confidential, and the results from this survey will only be presented in aggregate form. If at any point in time you need to stop completing the form, you can save your information by clicking on the "save and continue later" button on the top right side of your screen. Please supply an email address to save your progress. A unique link will be emailed to you that will allow you to return where you left off.

Should you need additional guidance or support to complete this survey, you may contact Nancy Diaz at Once the fieldwork and data analysis has been completed, a copy of the aggregated survey results will be sent to the contact information you provide at the end of the survey.