2023 Oregon Wine Touring Guide Interest Survey

Supporting the industry’s tourism recovery is a key strategic element in OWB’s business plan, and the 2023 Touring Guide will come at an important time. With this in mind, we would like to gauge interest in the Guide as a whole, as well as some specific input on the content and layout.

Please respond to this short survey by Friday, May 13. We greatly value the feedback and input from industry members, responding to this survey will help determine the direction OWB takes for the next edition of the Oregon Wine Touring Guide.

1. What is your overall satisfaction level with the Oregon Wine Touring Guide as a winery listing and trip-planning tourism vehicle?

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2. Are you interested in seeing a print and/or digital edition for 2023?

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3. Do you have a preference for print or digital?

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4. Does your tasting room display and offer the printed touring guides to guests?

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5. In your opinion, does the print edition of the touring guide provide value to your tasting room patrons?

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6. If you answered no, please feel free to share any reasons why you feel the touring guide does not provide value?

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7. For the next touring guide, would you suggest any improvements in the way AVAs and winery listings are presented in the guide?

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8. Which AVA do you consider to be the primary location of your business?

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9. Please share any additional thoughts or feedback you have on the touring guide.

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