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2021 Marketer

The Relevancy Group Fall 2021 Marketer Survey

This is a quarterly marketer survey conducted by The Relevancy Group for our syndicated, custom research and newsletter publications. learn more about us at relevancyresearch.com
survey responses are anonymous and only published in aggregate. We cask for demographic information so that we may segment result and provide more meaningful analysis for our clients. We appreciate your willingness to contribute to our research. You will be notified when we publish these survey results.
thank you,
David Daniels
CEO and Principal Analyst, The Relevancy Group

1. are you involved in your company's digital marketing efforts?(select one) *This question is required.

2. From the following list, What best describes your title/role?(select one) *This question is required.

3. For the following list, select the marketing vendor names that you have heard of before(select all that apply) *This question is required.

4. What are your marketing goals for the next twelve months?(select all that apply) *This question is required.

Increase Customer engagement
increase customer acquisition
update/transform our marketing technology
Increase revenue per client
improve email deliverability
consolidate marketing vendors
increase staff knowlesge of marketing best practices
implement AI/ML
increase automation

5. Does your company have a digital transformation initiative in place?(select all that apply) *This question is required.

yes, but not in marketing
no
not sure

6. What are your Greatest challenges?(select all that apply)

7. How has the Covid-19 Pandemic impacted your job/business operations?(select all that apply) *This question is required.

8. What is your highest form of education for digital marketing?(select one) *This question is required.

9. Does your organization have any of the following green/climate change initiatives in place?(select all that apply) *This question is required.

No, no formal programs
split stream recycling
purchase carbon offsets to combat business travel &ecommerce emissions
Utilize renewable energy to power our operations
require our partners to adjere to our climate/green standards

10. Would you be interested in taking certificate granting online classes specific to digital marketing?(select one) *This question is required.

11. Please tell us about your plans for each of the following digital advertising and marketing tactics(select one for each) *This question is required.

Space Cell	No Change, maintain our current efforts in the next 12 months	Plan to increase our efforts in the next 12 months	Plan to decrease our efforts in the next 12 months
Email Marketing	Email Marketing: No Change, maintain our current efforts in the next 12 months	Email Marketing: Plan to increase our efforts in the next 12 months	Email Marketing: Plan to decrease our efforts in the next 12 months
Row Facebook& Instagram Advertisements	Row Facebook& Instagram Advertisements: No Change, maintain our current efforts in the next 12 months	Row Facebook& Instagram Advertisements: Plan to increase our efforts in the next 12 months	Row Facebook& Instagram Advertisements: Plan to decrease our efforts in the next 12 months
Organic Facebook &Instagram Posts	Organic Facebook &Instagram Posts: No Change, maintain our current efforts in the next 12 months	Organic Facebook &Instagram Posts: Plan to increase our efforts in the next 12 months	Organic Facebook &Instagram Posts: Plan to decrease our efforts in the next 12 months
Paid Search Marketing	Paid Search Marketing: No Change, maintain our current efforts in the next 12 months	Paid Search Marketing: Plan to increase our efforts in the next 12 months	Paid Search Marketing: Plan to decrease our efforts in the next 12 months
YouTube & Tick Tock Advertisements	YouTube & Tick Tock Advertisements: No Change, maintain our current efforts in the next 12 months	YouTube & Tick Tock Advertisements: Plan to increase our efforts in the next 12 months	YouTube & Tick Tock Advertisements: Plan to decrease our efforts in the next 12 months
Podcast Advertisements	Podcast Advertisements: No Change, maintain our current efforts in the next 12 months	Podcast Advertisements: Plan to increase our efforts in the next 12 months	Podcast Advertisements: Plan to decrease our efforts in the next 12 months
OTT Video Advertisements	OTT Video Advertisements: No Change, maintain our current efforts in the next 12 months	OTT Video Advertisements: Plan to increase our efforts in the next 12 months	OTT Video Advertisements: Plan to decrease our efforts in the next 12 months
Linear TV Advertisements	Linear TV Advertisements: No Change, maintain our current efforts in the next 12 months	Linear TV Advertisements: Plan to increase our efforts in the next 12 months	Linear TV Advertisements: Plan to decrease our efforts in the next 12 months
Radio Commercials	Radio Commercials: No Change, maintain our current efforts in the next 12 months	Radio Commercials: Plan to increase our efforts in the next 12 months	Radio Commercials: Plan to decrease our efforts in the next 12 months
co-registration for email acquisition	co-registration for email acquisition: No Change, maintain our current efforts in the next 12 months	co-registration for email acquisition: Plan to increase our efforts in the next 12 months	co-registration for email acquisition: Plan to decrease our efforts in the next 12 months
Outdoor & event Marketing	Outdoor & event Marketing: No Change, maintain our current efforts in the next 12 months	Outdoor & event Marketing: Plan to increase our efforts in the next 12 months	Outdoor & event Marketing: Plan to decrease our efforts in the next 12 months
online individualized personalization, i.e. People Based	online individualized personalization, i.e. People Based: No Change, maintain our current efforts in the next 12 months	online individualized personalization, i.e. People Based: Plan to increase our efforts in the next 12 months	online individualized personalization, i.e. People Based: Plan to decrease our efforts in the next 12 months
Participate in online Marketplaces, i.e. Amazon	Participate in online Marketplaces, i.e. Amazon: No Change, maintain our current efforts in the next 12 months	Participate in online Marketplaces, i.e. Amazon: Plan to increase our efforts in the next 12 months	Participate in online Marketplaces, i.e. Amazon: Plan to decrease our efforts in the next 12 months

12. Please tell us your plans (including utilization of this tactic and related spending)for the following digital advertising and marketing efforts in the next twelve months?(select one for each) *This question is required.

Space Cell	Maintain our current efforts	increase our efforts over the
Email Marketing	Email Marketing: Maintain our current efforts	Email Marketing: increase our efforts over the
Advertising on Facebook & Instagram	Advertising on Facebook & Instagram: Maintain our current efforts	Advertising on Facebook & Instagram: increase our efforts over the
Organic Facebook& Instagram posts	Organic Facebook& Instagram posts: Maintain our current efforts	Organic Facebook& Instagram posts: increase our efforts over the
Advertising on You Tube &Tick tock	Advertising on You Tube &Tick tock: Maintain our current efforts	Advertising on You Tube &Tick tock: increase our efforts over the
Paid Search Marketing	Paid Search Marketing: Maintain our current efforts	Paid Search Marketing: increase our efforts over the
Search Engine Optimization	Search Engine Optimization: Maintain our current efforts	Search Engine Optimization: increase our efforts over the
Podcast advertisements	Podcast advertisements: Maintain our current efforts	Podcast advertisements: increase our efforts over the
OTT Video Advertisements	OTT Video Advertisements: Maintain our current efforts	OTT Video Advertisements: increase our efforts over the
Linear TV Advertisements	Linear TV Advertisements: Maintain our current efforts	Linear TV Advertisements: increase our efforts over the
Radio Advertisements	Radio Advertisements: Maintain our current efforts	Radio Advertisements: increase our efforts over the

13. When selecting an Email Marketing Service Provider(ESP), which of the following features are most important in your selection process?(select all that apply) *This question is required.

14. How do you currently conduct your email marketing?(Select one)

15. Are You Vaccinated from covid-19?(select one) *This question is required.

16. From the following list, which best describes your industry?(Select one)
*This question is required.

17. How do you stay abreast of market changes, innovation and industry best practices?(select all that apply)

18. What is your company's annual revenue?(Select one)

19. Which of the following email marketing tactics do you utilize at least once a month?(Select all that apply)

20. How much email does your company send each month (promotional plus transactional)messages? (select one) *This question is required.

21. How many customer records do you have in your database?(Select one) *This question is required.

22. What is your annual marketing budget?(select one) *This question is required.

23. What percentage of your company's revenue comes from email marketing?

24. how many unique site visitors do you have each month?(select one) *This question is required.