This quiz will test your knowledge on optimizing category pages for SEO.
The answer is (C). The practice of putting relevant keywords all over the page is called 'keyword stuffing' and should be avoided at all costs. It is a bad shopper experience and also will trigger penalties from the search engines.
The answer is (A). Adding the right keywords and optimizing for a search engine can help initially attract traffic towards your category pages, but to keep people on your site and making conversions, the site needs to be appeal to your users. Adding the right keywords in a way that’s appealing to shoppers will ultimately boost the experience for both!
The answer is (B). Writing a clear and just specific enough category page title is optimal. A.) is too broad and C.) is too specific. Your text field descriptions can be more descriptive and specify the values or breakdowns of your offerings.
The answer is "true". We want to clearly communicate our site’s purpose while avoiding a situation that has our pages competing with each other, diluting traffic.