What is A2P 10DLC? Why Do I need to Register?
A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. Carriers in the US consider all Alchemer SMS traffic to be A2P.
Effective
July 5, 2023, all SMS and MMS messages sent to U.S. phone numbers using 10DLC phone numbers must be sent via a registered application-to-person (A2P) campaign. Messages sent using unregistered phone numbers will be subject to a gradual increase of message blocking by Twilio, beginning on July 5, 2023, ultimately leading to a full block of all unregistered U.S.-bound messages sent after August 31, 2023.
What do I need to do? Read through the Brand Approval Best Practices Document. Failure to thoroughly complete ALL required fields will delay the approval process. https://support.twilio.com/hc/en-us/articles/4405758341659-A2P-10DLC-Brand-Approval-Best-Practices
Alchemer will register our customers for A2P 10DLC with Twilio. The registration consists of three steps.
- Create your Business Profile
- Register your A2P Brand
- Register your Campaign Use Case