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FSF Data Strategy Survey

This survey aims to understand how data fits into the wider strategies of marketers in the financial services space. We will publish the findings in a report available to Financial Services Forum members. Please note that all results will be anonymised for publication.

All participants will be entered into a draw to win a £100 shopping voucher of your choice.

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2.

How well does the wider C-suite in your organisation understand the importance of data?

*This question is required.
3.

How integrated is the data held by your marketing department with that of other departments in your organisation (sales, product etc)?

*This question is required.
4. Which arguments do you think are the most compelling to invest in data and analytics for your business? *This question is required.
  • * This question is required.
5. What types of data do you use to inform marketing campaigns? *This question is required.
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6. Which IT solution providers do you use in your martech stack to manage data? *This question is required.
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7.

Would you characterise your marketing strategy as:

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8.

What percentage of marketing decisions are influenced by data?

*This question is required.
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9.

How satisfactory have the outcomes of your investments in data and analytics been so far?

*This question is required.
11. Over the next year, my company plans to: *This question is required.
12.

What is the biggest obstacle to monetising your existing customer data?

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14. Over the next five years, do you plan to: *This question is required.
15.

Does your company currently or plan to invest in upskilling existing staff in using data?

*This question is required.
16. Which of these four value levers would be the most important to your business stakeholders? *This question is required.
17. What kind of digital optimisation do you primarily do today? *This question is required.
18. What is your job role? *This question is required.
19. How many employees does your company have? *This question is required.
20. What sector do you operate in? (Tick all that apply)
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21.

Can the report author contact you with follow-up questions?

*This question is required.
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