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“Connected TV “first” platforms don’t have scale.”
“Connected TV puts the viewer in control and so delivers better engagement.”
“All digital devices that show TV content, count as connected TV – even mobile.”
“Connected TV is expensive for advertisers.”
"Connected TV is a catalyst for a boom in creative TV ads"
“Advertising on connected TV only targets millennials.”
“Connected TV is trying to replace linear TV.”
“Linear TV is dead.”
“Connected TV is intimidating for advertisers.”
“There is a lack of transparency for advertisers with connected TV.”