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PRWeek LexisNexis 2021 survey

Survey: How important is data for your business?

1. Do you work within PR in-house or for an agency?
2. What types of data do you currently use to conduct media monitoring? 
3. Which of the following benefits would be most useful to you?  *This question is required.

How central is data to tracking and analysing the success of campaigns? 

*This question is required.
5. Where response is POSITIVE towards data usage: Which tools/solutions do you currently use for media monitoring? (choose all that apply) *This question is required.

Where response is NEGATIVE towards data usage: What stops you from leveraging external content sources and media insights to determine your PR strategy?

*This question is required.

What sort of future do you see for data-driven PR?

*This question is required.