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NPU Monitor 2021: Registration and Agreement

You are invited to participate in NPU Monitor 21 - a Nordic Audience survey that provides insight into the development of your audience's attitude to participate physically and digitally in 2021, and a basis for comparison with other actors in Norway, Denmark, Sweden and Finland. The survey is delivered by NPU/Audiences Nordic in cooperation with WolfBrown.

As a participant, you agree to send three outgoing emails at three defined times, to three different selections of your customer base. Each of the deployments must have a minimum of 400 recipients and the goal is to collect a minimum of 50 responses in each round. In total, during the survey period, you will send the survey to 1,200 individuals, and hopefully many more.

In this survey you will be asked for total number of unique audience members in your database who have purchased a ticket or membership, or attended a non-ticketed event, since January 1, 2018. Please have this information ready before you begin.

All study partners will share access to results through an online dashboard reporting tool. In the dashboard, partners will be able to view and interrogate results for individual organization and in aggregate. An email with key findings from our analysis will be sent to partners after each data collection.

The fee for participating ranges from € 1,500 to € 3,100, depending on the size of your organization. The study is free of charge for NPU plus members.

More information is available at:

To participate, you must review and agree to the terms of participation.

Click "next" to begin.