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Wholesale Parts Marketing Survey

Wholesale Parts Marketing Survey

NNA would like your input to ensure the marketing materials provided to you are useful and beneficial in growing your Wholesale business. Thank you for taking the time to complete this survey so we can better meet your marketing needs.
1. Please identify your dealership *This question is required.
2. Are you aware there are Wholesale Marketing materials available to you as a Wholesale Advantage Dealer/Retailer? *This question is required.
3. If so, which Wholesale Marketing material do you use the most often? (Select all that apply) *This question is required.
4. Are you aware that NNA sends direct mailers and emails to your Wholesale accounts on your behalf every month? *This question is required.
5. How effective do you find the Wholesale direct mail and email marketing sent on your behalf? (10 is Very Effective, Zero is Not Effective At All) *This question is required.
0
5
10
6. Are you aware that NNA creates editable marketing flyer templates for Dealers/Retailers to utilize in wholesale marketing? *This question is required.
7. Do you have access to and/or use D360/I360, located on NNAnet? *This question is required.
8. Do you use the Wholesale Advantage Marketing Glossary?  This is located on D360/I360, or your Wholesale District Manager may send this to you directly. *This question is required.
9. If so, do you take advantage of the following: (Check all that apply)
9. Do you feel the marketing materials in the glossary are easy to find and user-friendly?
9. How effective are the marketing templates for you to edit and personalize?
9. How effective do you find the suggested Dealer/Retailer message lines?
9. We offer some editable marketing flyers in Spanish. Has the addition of multi-language flyers been beneficial in your area? *This question is required.
10. How do you typically distribute flyers to your local IRFs or collision shops? *This question is required.
11. Please rank the following NNA-provided Wholesale Marketing materials are most effective to least effective (1 is the most effective; 5 is the least effective) for your local market. *This question is required. Order the items from the following list. First select an item with the spacebar to show a menu of possible ranking positions. Next, click a ranking position to order it in the ranked list. Note the menu will display more ordering options as you add items to the ranked list.
12. Does your dealership do any marketing outside of NNA's direct mail/email marketing and NNA-provided editable flyers? *This question is required.
13. Who is responsible for your marketing? *This question is required.
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