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2021 ANA Response Rate Survey


This 2021 Response Rate Survey asks for data about the performance and cost of email, direct mail, search, display, social, and SMS. If you complete this survey, you will receive a copy of the final report when published.

As you take this survey, please respond with information that represents the performance of an average campaign per year for both 2019 and 2020 using the space provided.

  1. If you are an agency, enter the average results you achieve for a client. If results vary by industry, focus on the most common client industry.
  2. If you are a marketer, enter the results for a representative campaign.
  3. If you are a supplier, enter the results from one of your own, representative campaigns.

Participants who complete the survey and provide us with a valid work email address will be entered for a chance to win one of three $50 Gift Cards. The draws (3 prizes) will take place on May 10, 2021, and winners will be notified by email the same day.

All individual responses will be held confidential and reported only in aggregate with the replies of others.

ANA members are no longer on an "ANA” website. This survey is hosted by Demand Metric in partnership with the ANA.
If you have any questions or comments, please email 

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