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IASB Survey 1 - For Owners of SB’s

Section 1: The Industry

1. Has the pandemic changed how you see the business? For instance, compared to pre-Covid, do you see the business as something more than a speaking business? Ie. as an events business, learning and development business, content industry, entertainment industry, something else?

Explain.

2. What are your biggest concerns/biggest threats facing the speaking industry?

3. What are the biggest opportunities?

4. Have you made significant changes in your business?

No,	Yes, at the beginning of the pandemic,	3 months into pandemic,	6 months in,	9 months in,

5. Do you foresee the need to make further changes in the future?

6. When do you see the return to some kind of stability in our industry?

7. When do you see a return to a strong economy?

8. Thoughts around technology: It is arguable that Speaker Bureaus haven't been great when it comes to adopting new technology in the past. Has the pandemic changed your opinion about what we all could be doing going forward? What could we be doing differently?

9. It excites me to see the potential technological changes in our industry (for example VR, have a panel from all corners of the globe in real time, be able to communicate with people in the audience)

Strongly disagree	Disagree	Somewhat disagree	Neither agree or disagree	Somewhat agree	Agree	Strongly agree

10.

While the pandemic has had a horrible impact on society and life, I believe the pandemic could be a good thing for the industry in the long term.

Strongly disagree	Disagree	Somewhat disagree	Neither agree or disagree	Somewhat agree	Agree	Strongly agree

11.

What long term changes do you see the pandemic bringing to the industry?