CI Digital Signage Survey 2021

1. In what markets have you implemented video wall technology in the past year? (Check all that apply)
 

• Corporate
• Education
• Government
• Healthcare
• Hospitality
• Casino/Stadium
• Retail
• House of Worship

2. How many video wall projects have you installed in the past year?
 

• 0-5
• 6-10
• 11-20
• 21-30
• 31-50
• 51-100
• More than 100

3. What percentage markup do you typically make on video wall projects?

• 1%-5%
• 6%-10%
• 11%-20%
• 21%-30%
• More than 30%

4. How does your company’s projected revenue derived from video wall technology for 2020 compare to 2019?
 

• Down more than 10%
• Down 6%-10%
• Little changed
• Up 6%-10%
• Up 11%-20%
• Up more than 20%

5. What type of video wall is most requested by customers?
 

• LED
• LCD

6. For what percentage of video wall projects are you implementing content management systems as well?
 

• None
• 1%-25%
• 36%-50%
• 51%-75%
• 76%-100%

7. In what markets have you implemented digital signage technology in the past year? (Check all that apply)
 

• Corporate
• Education
• Government
• Healthcare
• Hospitality
• Casino/Stadium
• Retail
• House of Worship

8. How many digital signage projects have you installed in the past year?
 

• 0-5
• 6-10
• 11-20
• 21-30
• 31-50
• 51-100
• More than 100

9. What percentage markup do you typically make on digital signage projects?

• 1%-5%
• 6%-10%
• 11%-20%
• 21%-30%
• More than 30%

10. How does your company’s projected revenue derived from digital signage technology in 2020 compare to 2019?
 

• Down more than 10%
• Down 6%-10%
• Little changed
• Up 6%-10%
• Up 11%-20%
• Up more than 20%

11. What type of digital signage is most requested by customers?

• LED
• LCD
• QLED
• OLED

12. For what percentage of digital signage projects are you implementing content management systems as well?
 

• None
• 1%-25%
• 36%-50%
• 51%-75%
• 76%-100%

13. For video wall and digital signage technology implementation, who is your clients’ most typical decision maker?
 

• Facilities manager
• IT Professional
• Manager specific to department
• Owner/Executive

14. Do you offer any sort of content package to customers installing video walls or digital signage?
 

• Yes
• No

15. How did COVID-19 affect the amount of digital signage/video wall projects you closed in 2020?

• We had far fewer digital signage/video wall projects
• We had about the same digital signage/video wall projects
• We had far more digital signage/video wall projects.

16. How do you expect the number of digital signage/video wall installations to trend in 2021 compared to 2020?

• We expect less digital signage/video wall installations in 2021 than in 2020
• We expect about the same digital signage/video wall installations in 2021 than in 2020
• We expect more digital signage/video wall installations in 2021 than in 2020

17. How important is each aspect of a video wall?

Space Cell	Performance	Warantee	Manufacturer Support	Ease of Installation	Potential Markup
1 star = unimportant, 5 stars = Very Important	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Performance 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Performance 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Performance 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Performance 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Performance	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Warantee 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Warantee 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Warantee 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Warantee 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Warantee	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Manufacturer Support 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Manufacturer Support 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Manufacturer Support 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Manufacturer Support 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Manufacturer Support	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Ease of Installation 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Ease of Installation 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Ease of Installation 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Ease of Installation 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Ease of Installation	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Potential Markup 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Potential Markup 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Potential Markup 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Potential Markup 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Potential Markup

18. How important is each aspect of a digital signage display/system?

Space Cell	Performance	Warantee	Manufacturer Support	Ease of Installation	Potential Markup
1 star = unimportant, 5 stars = Very Important	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Performance 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Performance 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Performance 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Performance 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Performance	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Warantee 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Warantee 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Warantee 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Warantee 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Warantee	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Manufacturer Support 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Manufacturer Support 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Manufacturer Support 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Manufacturer Support 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Manufacturer Support	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Ease of Installation 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Ease of Installation 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Ease of Installation 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Ease of Installation 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Ease of Installation	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Potential Markup 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Potential Markup 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Potential Markup 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Potential Markup 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Potential Markup

19. How important is each aspect of a content management system for digital signage?

Space Cell	User Interface	Remote Management Capabilities	Inherent Cybersecurity	Provider's Customer Service	Future Feature Release Roadmap
1 star = unimportant, 5 stars = Very Important	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: User Interface 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: User Interface 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: User Interface 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: User Interface 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: User Interface	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Remote Management Capabilities 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Remote Management Capabilities 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Remote Management Capabilities 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Remote Management Capabilities 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Remote Management Capabilities	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Inherent Cybersecurity 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Inherent Cybersecurity 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Inherent Cybersecurity 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Inherent Cybersecurity 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Inherent Cybersecurity	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Provider's Customer Service 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Provider's Customer Service 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Provider's Customer Service 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Provider's Customer Service 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Provider's Customer Service	Reset star selection 1 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Future Feature Release Roadmap 2 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Future Feature Release Roadmap 3 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Future Feature Release Roadmap 4 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Future Feature Release Roadmap 5 out of 5 stars for 1 star = unimportant, 5 stars = Very Important: Future Feature Release Roadmap