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2021 SSI Recurring Revenue DEEP Dive

1. Which of the following best describes your company? *This question is required.
3. Which region(s) does your company operate in? (select all that apply) *This question is required.
5. What is your company's TOTAL current customer accounts base? *This question is required.
6. What was your company's gross revenue in 2020 and what do you estimate it will be in 2021? *This question is required.
Space Cell Less than $100K$100K-$499K$500K-$999K$1M-$4.99M$5M-$9.99M$10M-$49M$50M-$99.99M$100M+
2020
2021
7. What is your company's average number of installations per month? *This question is required.
Space Cell Zero1-910-1920-2930-3940-4950-7475-99100-149150-199200-299300+
Residential
Commercial
Large Industrial
8. What percentage of your company's sales revenue is derived from the following types of business? (Total must add up to 100%)
Space Cell Zero1%-9%10%-19%20%-29%30%-39%40%-49%50%-59%60%-69%70%-79%80%-89%90%-100%
Access Control
Intrusion Detection
Video Surveillance/CCTV
Fire/Life Safety
Integrated Systems
Home Automation
Elevator Phone Monitoring
9. Please rate the pandemic's impact on your company adding more RMR-based business. *This question is required.
No impactSlight impactNoticeable impactSignificant impactMajor impact
10. What percentage of your company's 1) TOTAL; 2) RESIDENTIAL; 3) COMMERCIAL / INDUSTRIAL revenue would you categorize as recurring monthly revenue (RMR)? *This question is required.
Space Cell Zero (0%)1%-5%6%-10%11%-15%16%-20%21%-30%31%-40%41%-50%51%-75%More than 75%
TOTAL
RESIDENTIAL
COMMERCIAL / INDUSTRIAL
11. What dollar amount does your company generate in recurring revenue on a monthly basis, in 1) TOTAL; 2) RESIDENTIAL; 3) COMMERCIAL/INDUSTRIAL? *This question is required.
Space Cell Less than $10K$10-25K$26-50K$51-75K$76-100K$101-200K$201-500K$501-999K$1-3M$3M+
TOTAL
RESIDENTIAL
COMMERCIAL / INDUSTRIAL
12. What is your company's estimated average RMR per account / customer for 1) TOTAL; 2) RESIDENTIAL; 3) COMMERCIAL / INDUSTRIAL? *This question is required.
Space Cell Less than $10$11-15$16-20$21-25$26-30$31-40$41-50$51-60$61-75$76-100$101-150$151-200$201-300$300+
TOTAL
RESIDENTIAL
COMMERCIAL / INDUSTRIAL
13. How many accounts does your company serve that subscribe to or include an RMR component? *This question is required.
14. What is your company's estimated current annual gross attrition percentage in RMR-based accounts? *This question is required.
Space Cell 1%-3%4%-6%7%-8%9%-10%11%-15%16%-20%21%-30%31%-40%41%-50%More than 50%
Residential
Commercial
16. Approximately how much has your company's RMR grown during the past year, and past five years? *This question is required.
Space Cell DeclinedNo growth - flat1%-5%6%-8%9%-10%11%-15%16%-20%21%-30%31%-40%41%-50%51%-75%76%-100%More than 100%
Past-year growth
5-year growth
17. Approximately what percentage share of your company's overall RMR comes from each of the following technology areas? (percentages must add to 100%; enter numbers only without percentage symbols) *This question is required.
18. Which of the following RMR-based services does your company currently offer? (check all that apply) *This question is required.
  • * This question is required.
  • * This question is required.
19. Please rate the following (1-5 stars) according to where you see the greatest RMR opportunity (dollars and units). *This question is required.
Space Cell Communicator Type
Intrusion alarm cellular communicators
Connected-services communicators
Commercial fire communicators
20. Would your business be interested in increasing monthly RMR by using 4G-LTE cellular technology to replace traditional phone lines for emergency two-way communications in any of the following areas?  (Select all that apply) *This question is required.
21. Which of the following do you believe are the strongest markets for RMR-based services? (check all that apply) *This question is required.
  • * This question is required.
  • * This question is required.
22. Which of the following are your company's leading challenges for implementing more RMR-based services? (check all that apply) *This question is required.
  • * This question is required.
23. What percentage growth do you project in 2021 for your company in terms of: 1) OVERALL BUSINESS; 2) TOTAL RMR; 3) RESIDENTIAL RMR; COMMERCIAL / INDUSTRIAL RMR? *This question is required.
Space Cell DeclineLittle growth - flat1%-3%4%-6%7%-8%9%-10%10%-15%16%-20%21%-30%31%-50%51%-75%76%-100%More than 100%
Overall business
Total RMR
Residential
Commercial / Industrial
25. Please rate each of the following security industry issues, regarding how concerned you are about each one, and its effect on your business.
Space Cell 1 (not concerned at all)2 (somewhat concerned)3 (concerned)4 (very concerned)5 (freaked out)
Technician shortage
Pandemic
Big Tech (Amazon, Google, Apple, etc.)
Direct competition from manufacturers
Verified / No police response
Association representation
Competition from other security companies
Competition from telephone, cable and satellite TV providers
Competition from electricians
Competition from sound/video contractors
Competition from network/IT companies
Competition from DIY market
General economic conditions
General operating/business costs
Government regulation
Lack of training
Acceptance of new technology
Manufacturer consolidation
Financing/Credit
China-supplied products/components
Cybersecurity vulnerabilities
26. Thank you very much for taking the time to participate in this survey! To be entered into our prize drawing for the chance to win a $100 AMEX gift card, please provide your contact information in the space below. (Note by doing so you are also consenting to possible follow-up by SSI's editorial team for comments on the RMR topic. Your info will not be used for any sales/marketing purposes.)