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3 Min PPC Performance Test For Auto Business Owners

Our questions will focus on the following 3 sections:
  • Campaign setup
  • Campaign management
  • Campaign performance

PPC Campaign Setup

These questions help determine the level of effort your provider may have put into the most important aspect of a PPC campaign - the set up!
1. My PPC provider/employee took the time to understand the strengths (and weaknesses) of my business, our services/products, and which are most profitable. *This question is required.
2. I/my team set at least 2 SMART (Specific Measurable Attainable Relevant Time-Bound) PPC goals with at least 1 way to track how each goal is helping achieve my business goals (e.g., attract more new customers, increase car count, etc.) *This question is required.
3. I/my team and our PPC provider/employee discussed the results we should expect from our PPC investment in the first 3-6 months and after the first year. *This question is required.
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