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Business Events 2020 Client Survey

The climb to recovery: how are you planning?

The tumultuous 2020 has had a huge impact on the MICE industry and 2021 is now upon us. What's your plan for events as the new year rolls on? Are you rescheduling, researching or pivoting completely? And how do you envision these events to look? 

Inform our collaborative research project as we aim to uncover what the wider industry plan is when meeting your company's (or your clients') expectations as we climb to recovery.

1. What is your organisation’s primary business? *This question is required.
2. What sector is your organisation, or your client's organisation affiliated with? *This question is required.
3. What is your/your client's current primary focus for international meetings or incentive travel rewards? *This question is required.
4. How far in advance are you/your client researching for new international events? *This question is required.
6. What resources are you/your client turning to for future meeting plans when researching destinations/experiences? Check all that apply. *This question is required.
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7. In what ways are your/your clients' events evolving or may evolve in the next 18 months? *This question is required.
Space Cell Strongly disagreeDisagreeNeutralAgreeStrongly agreeNot Applicable
My events will remain relatively the same once the industry reopens
I will be doing fewer face-to-face events
I will be doing more face-to-face events
I will hold more hybrid/virtual events
I have held my large annual event virtually and I will continue exploring this as an option
I will be doing more regional events, versus one large global event in one location
I will only be doing domestic events now
Canada remains an attractive destination
8. Can you, or your client's organisation, plan meetings or incentive travel rewards in Canada? *This question is required.
9. Have you/your client held meeting or incentive travel rewards in Canada in the past three years? *This question is required.
10. Would you/your client consider Canada for future events? *This question is required.
11. Would you (or your client) consider moving any of your already confirmed future events from other regions/countries to Canada? *This question is required.
Discover the ways you can create meetings and incentives with purpose when you meet in Canada.

Canada’s culture of collaboration is shaping the world’s most progressive industries and the future of business events. Let us introduce you to the unique destinations, innovation industries, and the experts who can make your next event the best event—ever. The world needs more Canada - tell us how we can share it with you.
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If you would like to receive more information from Destination Canada Business Events on the topics indicated above please contact us at