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The State of Customer Analytics

Using Analytics to Optimize Customer-Related Activities and Processes
Today’s intense competition requires companies to know as much as they can about their customers in order to anticipate their needs and serve them better. Implementing initiatives such as customer experience, price and profitability optimization, contact center optimization and risk mitigation requires analytics and technology. This benchmark research is designed to examine the state of the art in customer analytics to determine how organizations can improve through a range of best practices and technology-driven improvements.
Are You Qualified? The survey for this benchmark research is designed for customer-, call center- and contact center-related business and IT managers connected with managing or operating any customer-related activities, offering outsourced contact center services or involved with the purchasing of technology for this area. Solution providers, software vendors, consultants, media and systems integrators may participate in the survey, but they are not eligible for incentives and their input will be used only if they meet the qualifications. Incentives are provided to qualified participants in the research and also are conditional on provision of accurate and verifiable contact information including company name and company email address that can be used for fulfillment of incentives.
What’s In It For You? All survey participants will receive immediate access to related research to support their organization’s efforts. In addition, all qualified participants will receive a $50 gift card. Thank you for your participation!