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Brand Impact Index

You will receive your brand score immediately when finished.
1. CLARITY: Our brand’s unique value proposition is immediately apparent to audiences. *This question is required.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
2. AUTHENTICITY: Our brand is portrayed in a sincere and authentic manner. *This question is required.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
3. TARGETING: We have a clear understanding of our ideal brand persona profiles. *This question is required.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
4. EMOTIONAL CONNECTION: Our brand engages with audiences on an emotional level. *This question is required.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
5. DISTINCTION: Our brand is positioned distinctly from competitor brands. *This question is required.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
6. ORGANIZATION: Our branded marketing materials are uniform, organized and consistently used across all media formats. *This question is required.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
7. COMMUNICATION: We recognize all of our touchpoints and deliver our brand consistently to all of them. *This question is required.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
8. RECOGNITION: Our brand’s marketing is immediately recognizable. *This question is required.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
9. ACTION: Our brand messaging motivates engagement, using clear calls to action at all times. *This question is required.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
10. MEASUREMENT: We have tracking in place to measure the effectiveness our brand’s entire marketing mix. *This question is required.
Strongly disagreeDisagreeNeutralAgreeStrongly agree
Please click "See Your Results" below to complete the survey and receive your score!
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