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Conjoint (Choice Based) Survey

1. In this question, we will show you four combinations of TV models. For each combination, indicate which TV model you would be most likely to purchase.

Brand	Edge	TVC	TVC	None: I wouldn’t choose any of these
Screen Size	56 inch	75 inch	40 inch
Refresh Rate	240hz	120hz	120hz
Price	$529	$799	$1099
HDMI Ports	2 2.0 HDMI Ports	3 2.0 HDMI Ports	4 2.0 HDMI Ports
Wi-Fi	No Wi-Fi	Wi-Fi Enabled	Wi-Fi Enabled

Brand	Edge	Yanso	Yanso	None: I wouldn’t choose any of these
Screen Size	48 inch	60 inch	48 inch
Refresh Rate	240hz	60hz	60hz
Price	$499	$499	$1099
HDMI Ports	4 2.0 HDMI Ports	1 2.0 HDMI Port	1 2.0 HDMI Port
Wi-Fi	Wi-Fi Enabled	No Wi-Fi	Wi-Fi Enabled

Brand	Edge	Yanso	TVC	None: I wouldn’t choose any of these
Screen Size	36 inch	40 inch	60 inch
Refresh Rate	120hz	240hz	60hz
Price	$1499	$899	$899
HDMI Ports	2 2.0 HDMI Ports	2 2.0 HDMI Ports	3 2.0 HDMI Ports
Wi-Fi	Wi-Fi Enabled	No Wi-Fi	No Wi-Fi

Brand	TVC	Edge	Yanso	None: I wouldn’t choose any of these
Screen Size	56 inch	56 inch	36 inch
Refresh Rate	120hz	60hz	60hz
Price	$1499	$799	$1499
HDMI Ports	3 2.0 HDMI Ports	1 2.0 HDMI Port	4 2.0 HDMI Ports
Wi-Fi	Wi-Fi Enabled	Wi-Fi Enabled	Wi-Fi Enabled