Overview
The National Attractions and Experiences Council, in partnership with Rove and Near, launched the Mobile Data Insights Dashboard in the Spring of 2022. This valuable and free tool for all U.S. Travel members breaks down data by local, domestic or international travelers.
The dashboard serves as a leading indicator in tracking the recovery of the attractions and experiences segment of the travel industry. The dashboard will provide a representative sample of daily mobile device visits at unique points of interest, including breakouts by:
- Point(s) of interest (individual or multiple points of interest)
- Date ranges (day, month, year)
- State
- Attraction category
- Traveler segments (local residents, in-state, domestic and international)
The data will not offer participants' exact visitor counts but a sample overview to showcase visitor trends.
Participation
- Participation is open to NCAE members and is entirely voluntary.
- Members will be asked to provide a drawn polygon image indicating how to geofence their property or point of interest. Watch this easy tutorial or refer to this process document to learn how!
- Please note: if a business operates as a tour and has multiple points of interest around a city, we recommend selecting a starting location or the most common locations within the route. Members are allowed a maximum of three (3) locations.
- The deadline to enroll is March 17, 2023.
For questions about your membership or the dashboard, please get in touch with Member Services.